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AI's Ethical Evolution: Vyvo Smart Chain's Mariana Krym on Redefining Data Ownership

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Welcome to our “Behind the Startup” series. Today we explore the intersection of AI and blockchain with Mariana Krym, Co-Founder and COO of Vyvo Smart Chain. With a background in advertising and platform strategy at companies like Spotify, Twitter, Snapchat, and Waze, Mariana brings a sharp understanding of how technology shapes behavior and how it can be reshaped to serve people more ethically. At Vyvo, she’s helping lead the development of VAI OS, a system that reimagines how AI interacts with data. Built on Vyvo Smart Chain, VAI OS is designed to adapt to individual needs, prioritize consent, and keep data ownership in the hands of users. It supports a decentralized environment where people can access the services they want, and when they choose, share protected data on their own terms. Ishan Pandey: With the launch of VAI OS, Vyvo introduces a decentralized AI platform. How does VAI OS ensure user data privacy while providing personalized AI-driven services? Mariana Krym: This is the heart of what we’re building. Honestly, the current AI landscape is deeply flawed. Most systems are optimized for extraction, they learn from you quietly, often without your knowledge, and use your data to benefit someone else. That model never felt right to me.
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